Unconscious reading of a juxtaposition of text and image and a intentional or unintentional careless technique (even clumsy can serve for this) provides a second hand rendering of the work: this is not what it seems to be.
A cuckoo which is not a cuckoo in a Tehran which is not Tehran makes up ‘A Cuckoo in Tehran’. The same way the pile of sand is not in Holland and the box is not virtual and the horse is not a horse.